Kelly Paal

Basic Design Principles Part 3 Color

Color is all around us and it conveys all sorts of messages but before you jump to that there are a few basics that you need to know. Primary Colors Red, yellow, blue, plus black and white. These are your primary colors from these all other colors can be created. Secondary colors, these are the colors created from mixing two of the primary colors. Tertiary colors, these are the colors created by mixing one of the... (posted by Kelly Paal 7 years 59 days ago.)

Basic Design Principles Part 2 Tone, Texture, Light, and Shade

Tone and Texture This specifically applies to drawings more than photography, but tone and texture are very important. Tone refers to shading of light and dark on an object and texture is the visual and tactile surface characteristics of an object. Here’s a list of things that affect the tone and texture of an objects appearance. 1. The direction from which... (posted by Kelly Paal 7 years 59 days ago.)

Simple Steps to a Great Banner Ad

Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know. Standard Size I’ll admit I made this mistake. I was too caught up in creating a really nice looking design that I made something that was not the standard size. Now it wasn’t much off the norm but when I found out I promptly changed the size. Keep to standards. I know that if your ad is... (posted by Kelly Paal 7 years 211 days ago.)